let’s take action


Now is the time for world leaders to act. Help protect 30 percent of the planet by 2030.


Today, just under half of the planet is in a natural state. We need bold new ideas and decisive action from leaders around the world to protect what is left so that life on Earth can continue to thrive.

The planet is in crisis and we must get world leaders to commit to protect at least 30 percent of the land and sea by 2030. That’s why we have teamed up with other global conservation organizations to create the Campaign for Nature.


What is the Campaign for Nature?

Launched in October 2018, the Wyss Campaign for Nature, the National Geographic Society, The Nature Conservancy and a growing coalition of conservation advocates, are calling on policymakers to commit to clear and ambitious targets at the Convention on Biological Diversity’s Conference of the Parties in October 2020, to protect at least 30 percent of the planet by 2030. This commitment is a critical milestone toward preserving the half of the planet that remains in its natural state by 2050, and represents our best opportunity to protect the ecosystems critical to our survival.


Why 30 Percent?

Every day, we rely on nature for the air we breathe, the food we eat, and the water we drink. But our natural world is disappearing at an alarming rate. Experts agree that to prevent a global extinction crisis, support a growing global population, and address climate change, we must conserve at least half of our planet in its natural state. As a critical milestone toward achieving that goal, we need to protect 30 percent of the planet by 2030.

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What is needed?

As of January 2019, 15 percent of land and 7 percent of the ocean are covered by protected areas. To reach the goal of protecting 30 percent of the planet, world leaders must work collaboratively with other governments, indigenous communities, and other partners to ensure effective management of new and existing protected areas.

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How do we get there?

Ten years ago, leaders established global targets that led to a significant increase in the area of land and ocean under protection. But there’s more work needed to safeguard life on Earth. In October 2020, world leaders will again meet for the Convention on Biological Diversity’s Conference of the Parties when they will have the opportunity to set a new ambitious global target to help pave the way to a sustainable planet.

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what’s happening

Explore the latest news about global efforts to protect nature.


“This is the level of ambition we need because this is the last chance to secure a functional living planet for people and other forms of life.”

– Tom Lovejoy, Conservation biologist known as the “Godfather of Biodiversity”


Joint Statement and Supporting Partners

Joint statement on the post-2020 biodiversity framework

Thirteen conservation organizations joined together to encourage the parties to the Convention on Biological Diversity to develop a post-2020 framework for biodiversity that sets clear, measurable targets for conservation — including a goal to protect 30 percent of the planet by 2030:

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Photographs by: Michael Nichols, National Geographic (top); Enric Sala, National Geographic (Why 30%); Michael Nichols, National Geographic (What is Needed?); William Albert Allard, National Geographic (How do we get there?); Michael Nichols, National Geographic (quote).