The planet is in crisis. And our future is at stake.

The natural world is disappearing at an unprecedented rate and the ongoing rapid loss of natural areas across the world poses a grave threat to clean air and clean drinking water, the survival of wildlife, the prosperity of communities, and the world’s ability to protect itself from severe weather, floods, catastrophic wildfires, and other impacts of a changing climate.

The twin crises of climate change and the rapid loss of biodiversity threatens the very existence of humanity on Earth. But only if we fail to act.


The challenge is great, but we can rise to it by working together to take action now.

There is still time to set things right and secure a better future for the planet, its wildlife and ourselves. Close to half of the planet is still in a natural or semi-natural state. To conserve what is left, we must act now. We must get world leaders to commit to protect at least 30 percent of the land and sea by 2030.

We need bold new ideas and decisive action from leaders around the world to protect what is left so that life on Earth can continue to thrive. That’s why we have teamed up with other global conservation organizations to create the Campaign for Nature.


The Campaign for Nature

What is the Campaign for Nature?

The Campaign for Nature is a global effort to raise awareness of the threats facing our natural world and to inspire world leaders to take action to protect it.

The Campaign for Nature represents a growing coalition of conservation organizations and advocates, including the Wyss Campaign for Nature and the National Geographic Society, who are calling on policymakers to commit to a clear and ambitious target of protecting at least 30 percent of the planet by 2030 at the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity in Kunming, China, in 2020. This commitment is a critical milestone toward preserving the half of the planet that remains in its natural state by 2050, and represents our best opportunity to protect the ecosystems critical to our survival.


Our natural world is disappearing at an alarming rate. Experts agree that to prevent a mass extinction crisis, support a growing global population, and address climate change, we must conserve at least half of our planet in its natural state. As a critical milestone to achieving that goal, we need to protect 30 percent of the planet by 2030.

Read More →


To reach the goal of protecting 30 percent of the planet, world leaders must work collaboratively with other governments, indigenous communities, and other partners to ensure effective management of new and existing protected areas.

Read More →


Ten years ago, leaders established global targets that led to significant increases in land and ocean protections. In October 2020, world leaders will again meet for the Convention on Biological Diversity’s Conference of the Parties. There they will have the opportunity to set new, more ambitious global targets to help pave the way to a sustainable planet.

Read More →


what’s happening

Explore more of the latest news about global efforts to protect nature.


“This is the level of ambition we need because this is the last chance to secure a functional living planet for people and other forms of life.”

– Tom Lovejoy, Conservation biologist known as the “Godfather of Biodiversity”


Not Sure How to Dive in?

New to the Campaign for Nature and not sure where to begin? No problem.

Let’s start with what kind of change maker you best identify as.




Find out more about our goal to achieve 30 percent protection of the planet by 2030 and how you can help reach this goal.

Pristine Seas NationalGeographic_credit Enric Sala_2512978.jpg



Find out more about our goal of achieving 30 percent protection of the planet and what countries can do to step up to the challenge.

Congo_cc04_657908 credit Michael Nichols.jpg



Get the latest news and information about the Campaign for Nature.


Joint Statement and Supporting Partners

Joint statement on the post-2020 biodiversity framework

Thirteen conservation organizations joined together to encourage the parties to the Convention on Biological Diversity to develop a post-2020 framework for biodiversity that sets clear, measurable targets for conservation — including a goal to protect 30 percent of the planet by 2030:


Convening Partners

C4N Partner LogosAug.png

Photographs by: Michael Nichols, National Geographic (top); Terry Virts, NASA (Planet in Crisis); Enric Sala, National Geographic (Why 30%); Michael Nichols, National Geographic (What is Needed?); William Albert Allard, National Geographic (How do we get there?); Michael Nichols, National Geographic (quote); Brian j. Skerry (General Public); Michael Nichols, National Geographic (Politicians); Michael Nichols, National Geographic (Press).