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Campaign for Nature

The Campaign for Nature is a global effort to raise awareness of the threats facing our natural world and inspire world leaders to take action to protect it. Launched in October 2018, the Wyss Campaign for Nature, the National Geographic Society, The Nature Conservancy and a growing coalition of conservation advocates are calling on policymakers to commit to clear and ambitious targets at the Convention on Biological Diversity’s Conference of the Parties in October 2020 to protect at least 30 percent of the planet by 2030. This commitment is a critical milestone toward preserving the half of the planet that remains in its natural state and represents our best opportunity to protect the ecosystems that are critical to our survival.



Joint statement on the post-2020 biodiversity framework

Thirteen conservation organizations joined together to encourage the parties to the Convention on Biological Diversity to develop a post-2020 framework for biodiversity that sets clear, measurable targets for conservation — including a goal to protect 30 percent of the planet by 2030:

[A]t least 30 percent of terrestrial and inland water areas and 30 percent of oceans must be conserved through an effectively and equitably managed, ecologically representative, well-connected systems of highly protected areas and Other Effective Area Based Conservation Measures - covering areas important for biodiversity including Key Biodiversity Areas, Ecologically and Biologically Significant Marine Areas, intact ecosystems and ecosystem services.

“Given the scale and urgency of the extinction crisis, world leaders should … make a shared commitment to protect at least 30 percent of the world’s marine and land environments by 2030. This clear, bold and achievable goal would encourage policymakers around the world to do far more to support communities working to conserve these places.”

Hansjörg Wyss, Philanthropist
founder of the Wyss Foundation


“Given the evidence to date and the implications of an underestimate, we encourage governments to set minimum targets of 30% of the oceans and land protected by 2030, with a focus on areas of high biodiversity and/or productivity, and to aim to secure 50% by 2050.”

jonathan baillie, executive vice president and chief scientist, National Geographic society
and Ya-Ping Zhang, biologist, Chinese Academy of Sciences

Photographs by: Jonathan Kolby, National Geographic (top); Michael Nichols, National Geographic (quote).